QR Codes Applications
Marketers are giving QR codes a second look this year, adding them to packaging, retail displays and out-of-home ads.
In December, payments firm Klarna partook in a fashion show in Australia. Instead of modeling outfits, models walked down the runway wearing robes and holding QR codes. The audience could then scan the QR codes to reveal the true outfits via their Klarna apps and buy the clothing on their phones.
With QR codes more visible as a touch-free and fast utility, brands have an opportunity to explore the untapped potential.