How Rotaract 2041 Became QRYOU®'s Sustainability Partner
As a sustainable fashion brand, QRYOU® is committed to reducing our carbon footprint and giving back to the community. That's why we decided to partner with Rotaract 2041, a local club that shares our values and mission. In this blog, we'll take you through the steps we took to choose the right partner and why Rotaract 2041 was the perfect fit for us.
Identifying the Right Partner
When it comes to sustainability partnerships, it's essential to find an organization that aligns with your brand values and has a similar target audience. We wanted to find a local club that focuses on community service and environmental sustainability. After researching and attending several meetings, we discovered Rotaract 2041.
Why Rotaract 2041?
Rotaract 2041 is a local club of young professionals aged between 18 and 30 who are committed to community service, environmental sustainability, and professional development. The club is part of Rotary International, a global network of clubs that provide humanitarian services and promote peace worldwide. We chose Rotaract 2041 as our sustainability partner for several reasons. Firstly, they are committed to sustainable development, and this aligns with our brand's values. Secondly, the club's members are young professionals who are interested in fashion and environmental sustainability, and this is our target audience. Finally, we were impressed by the club's projects and initiatives, such as the Clean Water Project, which aims to provide access to clean water in developing countries.
Engage With Your Shortlisted Influencers
Once you have shortlisted a few influencers, engage with them on their social media platforms. Follow them, like their posts, and leave comments. This will help you build a relationship with them and understand their personality and tone. Send them a direct message expressing your interest in collaborating with them and share your campaign goals. This will help you understand if they are genuinely interested in your brand and if they align with your campaign goals.
Collaboration with Rotaract 2041
Since partnering with Rotaract 2041, QRYOU® has committed to donating 5% of our profits to the club's projects and initiatives. We've also collaborated on several projects, such as organizing clothing drives and environmental clean-up events. In addition, we've used our platform to promote the club's events and initiatives, helping to raise awareness and generate interest in their projects.
Conclusion
Partnering with the right sustainability organization can help your brand to give back to the community, reduce your carbon footprint, and align with your target audience. It's essential to research and identify the right partner that shares your brand's values and mission. For QRYOU®, Rotaract 2041 was the perfect fit, and we're excited to continue our collaboration and make a positive impact on the world.